Around the Net
SMS Company Sale Highlights Market Pressures
- Mobile Marketer, Monday, July 13, 2015 12:30 PM
SMS marketing pioneer Hipcricket’s acquisition by Sito Mobile for a mere fraction of the price of its purchase by Augme four years ago points to both the unpredictable speed of shifts in
the ad technology field and a challenging environment for companies in the SMS space. Sito, a mobile engagement platform provider, said it acquired the mobile advertising business from Hipcricket for
$3.7 million, including $2.4 million in stock and $1.3 million in cash. In 2011, Augme bought the company for $44.5 million.
