• Engadget, Monday, July 13, 2015 11 AM

Target wants you to have a connected home. It even created a showroom called Open House in the middle of San Francisco to help its shoppers figure out how such a home is supposed to work. But a side effect of this new mini store is that it could show device makers how the Internet of Things should work. With a combination of vignettes meant to show off situations that can be solved with the help of a connected home and so-called Deep Dive tables that showcase a product's features, the retailer aims to educate its shoppers. But while a controlled room carefully decorated with gadgets is cool, it's those tables that will give shoppers a sense of how something works both on its own and with other products. It's an interactive window into which devices are truly connected and are trapped in a manufacturer's ecosystem.

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