• Business Cloud News, Tuesday, July 14, 2015 10:09 AM

Virgin Active is embarking on an ambitious redesign of its facilities that uses the Internet of Things to improve the service it offers to customers and reduce subscriber attrition rates, explains Andy Caddy, chief information officer of Virgin Active. “Five years ago you didn’t really need to be very sophisticated as a health club operator in terms of your IT and digital capability,” Caddy says. “But now I would argue that things have changed dramatically – and you have to be very smart about how you manage your relationship with customers.”

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