Around the Net
50% of Allrecipes Mobile Visitors Buy within 24 Hours
- Mobile Marketer, Wednesday, July 15, 2015 12:30 PM
With a significant number of mobile users on Meredith Corp.’s Allrecipes purchasing groceries within 24 hours, the publisher has acquired Grocery Server to deliver native placements
focusing on brand and retail offers for relevant items that are available nearby. Meredith Digital began integrating Grocery Server’s technology in April 2014, with early campaigns
for brands such as Target, Unilever and Del Monte focused on native placements across desktop, tablet and mobile. Grocery Server’s platform enables marketers to deliver relevant offers in
real-time to mobile users, with these initial efforts reportedly driving a lift in sales, increasing basket size and driving marketers’ return on investment.
