• Mobile Commerce Press, Thursday, July 23, 2015 12:53 PM

Reports are now showing that Apple has patented a new tool that would make it possible for mobile ads to display only products and services that should be considered affordable to the individual user of that device, according to their own banks. It is already common practice for marketers to obtain information about the kinds of products that smartphone and tablet users have the greatest likelihood of purchasing based on the sites that they visit and other interactions that they have with their devices. Physical location, gender, and age can all play an important role in decision making when it comes to the types of products and services that you will buy, and they will also impact the kinds of ads that will be displayed on your device screen. However, this type of information could soon have an even larger influence on the mobile ads that you are seeing than has been the case in the past.

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