Around the Net
Location Targeting Adds to Revenue
- Mobile Marketer, Friday, July 24, 2015 12:30 PM
Radio groups such as Sinclair Broadcast Group, Cumulus Media, Beasley Media, Digity, Radio One, Delmarva Broadcasting and Saga Communications are targeting mobile users based on current and past
locations to drive in-store traffic. Radio broadcasters are serving their marketing partners successful advertising results through location-based mobile advertisements, driving in-store foot
traffic to retailers.
