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Nike Out Front In Back-to-School Foot Race

Athletic brand Nike, which first rose to dominance with the ascent of longtime spokesperson Michael Jordan as an NBA superstar in the early 1990s, is maintaining its leading position with consumers. According to a new survey of 1,000 U.S. adults by online deal site FatWallet, a leading 41% of kids are asking for Nike products this back-to-school season.

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