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Burger King Adds MasterPass Mobile Payments

Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform. Burger King is adding MasterPass into its eponymous mobile application, while fellow food marketer Firehouse Subs will accept payments via the platform on its online ordering site.

Read the whole story at Mobile Commerce Daily »

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