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Restaurants Turn to Games for Engagement

Quick-service restaurants' enthusiasm for making gamification a part of their mobile loyalty strategies suggests that Web-based games are easier to stomach – unless a brand already boasts the massive affinity needed to justify a standalone application. More QSRs are finding valuable branding opportunities and methods of driving customer engagement on mobile by rolling out easy-to-play games coinciding with new menu items or promotions.

Read the whole story at Mobile Marketer »

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