Brokerage firm TD Ameritrade is following up on the 124 percent uptick in trading on mobile devices by offering users of its Mobile Trader application the ability to connect to a service
representative and text for help without leaving the app. The brand’s In-App Chat enables users to share screens with representatives and benefit from live support without having to switch to
another app or site, a feature it claims is the first of its kind for a financial services firm.
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