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Around the Net
Old Spice Pits Crews Vs. Mustafa During NFL Season
- NYSportsJournalism.com, Friday, August 7, 2015 8 AM
Procter & Gamble, an official NFL partner, will hit the coming season with a campaign for Old Spice, "Smellimitment," which unites for the first time the brand's two iconic marketing spokesmen — Terry Crews and Isaiah Mustafa — who square off in series of ads, the first breaking Sunday on NBC during the Hall of Fame Game and then continuing throughout the year, which add even more eccentric and absurd elements to the Old Spice landscape.
