Three weeks ago, all the 5,000 employees of Snapdeal, one of the big four diversified e-commerce companies in India, were asked to drop everything and experiment with its two-year-old app. They
checked for bugs, tested ease of use, noted the time to complete transactions and compared the features with those of rival apps. It was a concerted effort aimed at suggesting ways
to improve the shopping experience on the app, which would go on for three hours, and result in an avalanche of feedback. A thousand engineers then worked 24 hours non-stop to overhaul the app —
the first major upgrade since launch.
Read the whole story at Times of India »