June 3 - 6, 2024
Around the Net
Johnson & Johnson Ramps Up Digital In China
- Advertising Age, Wednesday, August 12, 2015 8:03 AM
"We have to be faster and speed up our process to fit the changes," said Christina Lu, VP-marketing for Johnson & Johnson's consumer personal care division in China. "Everything needs a longer process to approval, whereas digital requires a very different rhythm, and a very risk-taking and 'failing-forward' type of mentality."
