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Around the Net
Does 'Shockvertising' Work?
- BizReport, Tuesday, August 18, 2015 8 AM
Ads whose content is meant to be memorable because it offends or startles viewers is used a lot, especially by campaigns and Ad Council-type spots. But does it work, especially on on younger generations? Two researchers analyzed five different types of shock and found that most respondents weren’t offended into remembering the ads or brand.
