Around the Net

Europe's Largest Retailer Adds More Beacons

The Romanian branch of Carrefour, Europe's largest retailer, has deployed a beacon solution at 28 of its stores throughout Romania, in order to deliver location-specific content to customers' smartphones. The Carrefour app uses beacon-based location data to provide shoppers with in-store navigation, as well as information about products, prices and promotions for goods displayed in the store aisle where they happen to be. The deployment, which utilizes beacon hardware and software supplied by a Romanian company called Onyx Beacon, follows testing conducted at the same stores between June 15 and July 15 of this year.

Read the whole story at IoT Journal »

Next story loading loading..