Around the Net

EA Has New Latin American Game Ads Partner

Game publisher Electronic Arts is partnering with IMS Internet Media Services to open new advertising opportunities in the $4 billion Latin American market, with a focus on mobile games. “Video ads in EA games have a 2.5 times higher ad recall than television, making it a powerful place for brands to connect with their consumers,” said Dave Madden, SVP of global media solutions of EA.

Read the whole story at Venture Beat »

Next story loading loading..