Around the Net
Google Readies Its Beacon Approach to Market
- Marketing Land, Wednesday, August 26, 2015 10:53 AM
Google recently announced a new developer initiative called Eddystone, a new open format for Bluetooth low energy (BLE) beacons. To better understand how Eddystone works and Google’s perspective on its benefits and applications, here are the views of Google Engineering Director Chandu Thota.
