In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions,
and began testing mobile wallet offers to connect with shoppers via beacons. The footwear retailer, which operates more than 400 retail locations, is scaling its local search marketing
using SIM Partners’ local marketing automation platform Velocity with the goal of driving incremental in-store traffic and sales.
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