Spare a thought for high end fashion boutiques. The rarefied aura of prestige and privilege they spend so long cultivating to reflect the premium brands they stock means they can’t use
something as crudely effective as discounts to lure customers in store. So how do they acquire new customers? One options is fancy events and dinners to wine and dine future big
spenders. But that’s not a cheap option, as you can imagine. Nor, necessarily, hugely effective.
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