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Beacon Deployment Issues Seen as People, Process, Technology

Although some restaurant chains, including McDonald's, are exploring beacon technology, most are still trying to figure out how and when to use it. A panel last week at Networld Media Group's CONNECT Mobile Innovation Summit in Chicago discussed beacon technology's role with restaurateurs and retailers today. It's a complicated issue, to say the least. The panelists pointed to several reasons why retailers have yet to embrace beacons, ranging from consumers' hesitation to be pinged while shopping to organizations lacking the necessary personnel or foresight to implement and manage a successful program.

Read the whole story at NewsFactor »

1 comment about "Beacon Deployment Issues Seen as People, Process, Technology".
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  1. Devika Girish from MobStac, October 4, 2015 at 11:50 p.m.

    Great read. I would like to add something here. One of the other reasons hindering progress of beacons is that many marketers even today do not know what all can beacons be put to use to or how to get started with beacons. In their haste to catch up to the hype most brands are busy leveraging beacons to merely push ads than offering value added services. We are conducting a upcoming webinar on everything you need to know about planning a successful beacon pilot. You might find it useful: http://www.beaconstac.com/webinars/your-guide-to-planning-a-successful-beacon-pilot

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