Although some re
staurant chains, including McDonald's, are exploring beacon technology, most are still trying to figure out how and when to use it. A panel last week at Networld Media Group's
CONNECT Mobile Innovation Summit in Chicago discussed beacon technology's role with restaurateurs and retailers today. It's a complicated issue, to say the least. The panelists pointed to
several reasons why retailers have yet to embrace beacons, ranging from consumers' hesitation to be pinged while shopping to organizations lacking the necessary personnel or foresight to implement and
manage a successful program.
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