Cadillac is about to bet big-time that in five seconds, it can convince consumers of one unlikely selling point: Its cars are darned fast. The General Motors division on Monday will announce plans to
broadcast a series of five-second TV spots that show vehicles from its new lineup accelerating from zero to 60 miles per hour. An off-camera announcer will remark: "How fast? That fast!"
Read the whole story at USA Today, January 3, 2005
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