Quick: What channel is MTV2 on your cable system? You don't know? Go on, ask your kids (I'll wait). You need to find out, and to tune in, because the Viacom-owned music network is home to one of the
most innovative shows on TV, a self-described (by its host) "cross-breeding bastard" of a program that is a captivating experiment in branded entertainment.
Read the whole story at AdAge.com, January 3, 2005
»