Around the Net
Canadian Shoppers Aware of Beacons, Says Marketing Association
- TechVibes.com, Thursday, October 8, 2015 10:05 AM
Most Canadian shoppers are using their smartphones to assist them while shopping and would like businesses to send them location-based offers and rewards, reveals a new report from the Canadian Marketing Association (CMA) and LoyaltyOne. 56% of those surveyed have used beacon technology at some point while shopping and overall consumer awareness of beacons and location-based services (LBS) technology is high at 86%.
