• Nation's Restaurant News, Friday, October 9, 2015 8 AM

Basketball All-Star LeBron James has signed on as spokesperson for fast-casual pizza brand Blaze Fast Fire’d Pizza. The Pasadena, Calif.-based Blaze has signed a multi-year endorsement deal with James, one of Blaze Pizza’s founding investors three years ago. Others are former California First Lady Maria Shriver, Boston Red Sox chairman Tom Werner and movie producer John Davis. James is also a  franchisee of the brand in Chicago and Miami. He will become more directly involved in marketing activities, including advertising, social media and in-store appearances. 

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