Around the Net
IoT Seen Impacting CPG Brands
- ClickZ, Monday, October 12, 2015 12:52 PM
Bud Light's smart fridge recently became available for consumers. This is a notable innovation, not only because it's a refrigerator that texts you when you're running out of beer, but because Bud Light is hardly an e-commerce brand. Is this a sign of what's to come for consumer packaged goods (CPG)? The fridge has a complementary app, which requires a date of birth to use. Some of its capabilities include a countdown letting you know when your beer is at optimum coldness, control over what the exterior displays, NFL team updates, and an integration with a beer-delivery service that operates in select California cities. However, its main function is getting Bud Light's offline product involved with the Internet of Things (IoT).
