Around the Net
Connected Devices Seen As Source of Behavioral Data for Marketing
- Business2Community.com, Tuesday, October 13, 2015 2:56 PM
Thirteen billion “things” are currently connected by digital sensors and transmitters. That number is projected to grow to 39 billion by 2020. The expected impact on the global economy by 2025: $6.2 trillion. However, the rapid growth of Internet of Things (IoT) devices is neither the full story nor the real opportunity for marketers in the manufacturing space. More than 40 percent of all connected devices are used for supply chain analytics and robotic machinery, providing important information about daily operations. In fact, most major companies have implemented IoT projects and are realizing returns on their technology investment, with revenue increases averaging 16 percent in 2014
