Although UK adoption of wearables is fairly small, particularly due to the fact that the devices are somewhat new to the market, the use of health-related mobile apps to track exercise, food
intake and activity is helping elevate this technology category. Many marketers are buzzing about the internet of things (IoT) as more devices and screens enter the space. Wearables are one
of such device that is making an impact in the UK. In fact, wearable device users will double from 7% of internet users in 2015 to 14% in 2016, according to September 2015 research from Lansons, a
London-based consultancy.
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