Around the Net
Major Brands Seek Audiences with Augmented Reality
- Fast Company, Wednesday, October 14, 2015 1:59 PM
Together, virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020. Of that staggering sum, according to data released today by Manatt Digital Media, $120 billion is likely to come from sales of augmented reality—with the lion’s share comprised of hardware, commerce, data, voice services, and film and TV projects—and $30 billion from virtual reality, mainly from games and hardware. The report suggests that the major VR and AR areas that will be generating revenue fall into one of three categories.
