Around the Net
Convenience Stores Look to Tap Beacons
- NACS, Wednesday, October 14, 2015 1:59 PM
Using beacons to send directed messages to customers while they are in the store is a goal of many convenience store retailers, but there are hurdles to clear and processes to develop. Panelists addressed these topics Monday in the educational session “Beckon Customer Dollars With Beacon Technology” at the NACS Show. “There have been a lot of discussions on beacons for the last couple of years in retail, but there aren’t very many case studies on them within the convenience industry,” said Jeannie Amerson, session moderator. “Most retailers want to know how you can change consumer behavior while also enhancing their shopping experience. This includes determining traffic patterns within the store environment and driving customers into the store.”
This is some great news. Thanks for sharing. It is really heartening to see that brands are leveraging beacons to offer value-added services and understand their customers better ( determine traffic patterns in the store) rather than merely pushing offers. And going by how businesses across various verticals have been quick to adopt beacons , I'm sure beacons and predictive analysis will become more common next year. I recently wrote about a few brands that are doing beacons right, along with a few tips on what else they could have done to make a bigger impact here: http://blog.beaconstac.com/2015/10/5-best-beacon-projects-and-what-they-could-have-done-better/