Swiss watchmaker Tag Heuer has set a date for its upcoming Android Wear smartwatch unveiling. The Tag Heuer Connected, as it's called, will make its debut at the LVMH Tower in New York City on November 9th, according to invites sent out by the company today. The watch is reportedly based on the popular Tag Carrera and will cost around $1,800, according to a interview with Tag CEO Jean-Claude Biver on CNBC last month. Tag is targeting the crowd of fashion-conscious luxury collectors who may have pined for the gold Apple Watch, but found its aesthetic appeal lacking. Apple's decision to began selling watches for as much as $17,000 earlier this year apparently reassured the folks at Tag. "We were a little bit concerned about the price, because we're going to sell it at $1,800 ... and now we are quite reassured because Apple is telling us we can sell at $1,500 or even more," Biver told CNBC. "I'm very, very pleased."