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Retailer Taps IoT for In-Store Marketing

It's hard to tell where Michael Hauser's love for denim ends and where his love of technology begins. The 25-year-old Dutch entrepreneur was just 20 years old when he opened House of Blue Jeans, a 100-square-meter (1,080-square-foot) clothing shop in Zoetermeer, a small city east of The Hague. He initially launched his business as an online store, Hauser says, and when he opened the brick-and-mortar version, he was eager to find ways in which using technology could make running the physical shop efficient but also more appealing to his customers.

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