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Major IoT Company Adding Augmented Reality
- FierceMobileIT, Friday, October 16, 2015 10:05 AM
Qualcomm announced this week plans to sell Vuforia, its augmented reality business, to Internet of Things company PTC for $65 million. PTC plans to use Vuforia to expand its IoT offerings. More specifically, PTC said in its release that developers and businesses can utilize AR for design, product control and monitoring, and digital overlays to communicate information to operators and technicians. "Because of what IoT is enabling, more and more products are now a mixture of digital and part physical content," said PTC CEO Jim Heppelmann in a statement. "So, naturally, the ways in which we interact with these products will evolve toward a mixed-reality model that blends physical and digital interactions."
