DraftKings and rival FanDuel spent gazillions on TV, radio, digital, billboards and every other kind of out-of-home except maybe for urinal sanitizers. Maybe that should have been
earmarked for legal. “Just by the crazed amount of tonnage that [companies] are running — this is expensive advertising … they’ve piqued everybody’s interest,”
said Tobe Berkovitz, a Boston University professor of advertising.
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