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TV Ad Budgets Down As Buyers Embrace Video, Programmatic

  • The Drum, Thursday, October 22, 2015 8 AM

Brands are shifting budget from their traditional TV spots to increase digital video ad spend, following consumers’ media consumption patterns. They are considering taking their TV buying in-house to ensure greater transparency, according to new research by AOL. Digital ad spend is set to pass $58 billion this year, of which digital video is set to be about $7.46 billion of that.

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