For the Super Bowl's "game within the game" - the high-stakes commercial competition among big-spending advertisers - rookies such as MBNA, GoDaddy.com, CareerBuilder.com, Volvo Cars of North America
and Ciba Vision - are emerging to challenge veterans such as Anheuser-Busch and Pepsi. Also in is camera giant Olympus, which might as well be a rookie: Its last Super Bowl ad was in 1981.
Read the whole story at USA Today, January 5, 2005
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