Eight French retail chains have joined an initiative to sell IoT products developed by French start-ups. Auchan, Boulanger, Carrefour, Darty, Fnac, Innov8, Leclerc and Orange have signed an
agreement to this end with French digital economy secretary Axelle Lemaire. The first action began on 19 October with a week of promotional activities around several French Tech connected objects,
with in-store demonstrations and website advertising. In addition to opening their shelves to new actors, the retailers have made commitments to support at least five connected object start-ups a
year, helping them market their products, to put forward French Tech connected objects in their stores and online, and to raise public awareness about IoT products. Read the whole story at Telecompaper »
