Around the Net
Brands Warm to Marketing with Virtual Reality
- Mobile Marketer, Friday, October 30, 2015 1:29 PM
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with
consumers, showing the technology's potential beyond gaming. Virtual reality was originally thought to be a huge innovation within the video game industry, but brands have unlocked its potential
for marketing through various video and interactive experiences.
