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Sephora to Start Marketing Connected Boutique

Sephora’s newest retail concept is a bricks-and-mortar connected boutique that creates a disruptive shopping experience via interactive in-store tablets, phone-charging stations and a selfie mirror. The beauty giant has rolled out its first Sephora Flash boutique in Paris as it ramps up to reach the pinnacle of customer experience via a mobile-connected design. While it still offers its vast array of cosmetic products, the store is also equipped with a digital catalog and discovery tablets to help shoppers explore coveted beauty looks and experiment with new products.

Read the whole story at Mobile Commerce Daily »

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