- Quartz, Monday, November 9, 2015 8:05 AM
To the extent that Donald Trump is less a candidate than a consumer brand looking for product placement on Capitol Hill, "Saturday Night Live" was a chance to get some earned media. He
needs it, as brand Carson has, not for better, grabbed the spotlight. Did he? Not so much. Marc Bain writes that there was no punch to his monologue, he rehashed his irrelevant social-media feud with
Rosie O’Donnell, and the best skit didn't have him in it.
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