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Privacy Issues Seen Around Online Behavioral Advertising

Standard notice and choice aren’t going to cut it when it comes to the IoT. “As the Internet of Things ecosystem grows and more devices are connected to the Internet, you might not even know that they are,” said Pedro Pavón, Oracle’s senior corporate counsel, speaking at a two-day International Association of Privacy Professionals (IAPP) event held Tuesday and Wednesday in Washington, DC. “Self-regulation and online behavioral advertising are very heavy on notice,” Pavón said. “But how do you provide notice on a Fitbit? How do you update a policy and provide appropriate notice or even give consent?”

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