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Marketers Need to Be MoreTech Savvy, Says Report

  • eMarketer, Tuesday, November 24, 2015 9:28 PM
Marketers in 2016 will turn to creative new applications of technology to gain the attention of consumers, already deluged with brand messages. Traditional means of storytelling and getting consumer engagement are giving way to highly innovative approaches. Marketers will have to be more tech-savvy than ever to grab and keep consumer focus, as explored in a new eMarketer report, “Canada Trends 2016: Marketer Mastery of Tech, and the Consumer Tastes That Make It Necessary.” Data crunching will be an essential marketing skill in 2016, and a major reason is the internet of things (IoT), with the vast amounts of new consumer data it provides. If marketers interpret this source correctly, they will cut down on guesswork and more effectively target consumers, delivering more relevant, contextual marketing messages. 

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