Sales for the Apple Watch jumped over the holiday weekend thanks to a series of special offers, alluding to a potentially brighter future as prices come down and opening up new opportunities for
developers. Apple Watch product sales are likely to reach 6 million this December according to analyst Daniel Ives of FBR & Co, based on checks with Apple, which means the product is
likely to become a more important aspect of consumer behavior in the near future. A wider base of marketers will need to look at the device as a means of communication with consumers, but also can tap
into its data for more insight.
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