Pepsi recently created a 40-foot dome in which people, sprawling on couches, could experience a sonic, visual head trip ending with a stylized Pepsi logo. The lights come up, and the
audience blinks back into reality. The experience was developed by Los Angeles digital animated art site Likuid Art for PepsiCo, and happened at the Voodoo Music and Arts Experience in New Orleans
over Halloween weekend.
Read the whole story at Fast Company »