Ann Simonds, CMO of Golden Valley-based General Mills, has been at the company for 20 years, including serving as head of the company’s baking division from 2006 to 2014.
“We’ve had to earn our consumers’ trust in a different way, and I think at the heart of that is a growing mistrust in general of large institutions, public companies and other
trusted authorities. Today, consumers seek real food and wellness more than science-driven health,” she says. She speaks about how social media, the Internet have changed the once-staid CPG
business, and how a company like General Mills can avoid the "Big Food" label.
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