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Absolut Opens Lab To Find Consumer Value-Added Services

  • Digiday, Monday, December 21, 2015 1:49 PM

The “Internet of things” may evoke inventions like the tweeting toilet or the texting fridge. But a light-dimming bottle of vodka? Absolut has opened the doors to its inaugural Internet of things lab in Stockholm. The lab is meant to seek out opportunities for product development, internal education for staff at Absolut as well as other Pernod Ricard brands like Malibu and Kahlua, and for more hands-on focus groups and customer feedback. A connected bottle might some day, for example, link with third-party products to change the lighting or music in the home. It might automatically order a new bottle once it starts running low.

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