The Internet of Things is poised to hit its stride in 2016, giving marketers greater insight in connecting to consumers with significant data gathered from mobile devices, but the challenge will
be how to best leverage the information. IoT made a significant jump forward in the past year with a bevy of devices being launched with connectivity to smartphones, with Target even opening a
showroom for these products. The devices serve marketers with an immense amount of data to their advantage, and in the upcoming year marketers will need a technical platform, which can manage the
overwhelming amount of data as well as process it all.
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