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Seeking the Key to the Carson Ad Mystique
- The New York Times, January 25, 2005, Tuesday, January 25, 2005 10:16 AM
Johnny Carson was a seminal figure in the evolution of television advertising. His death on Sunday came as Madison Avenue is re-examining its past - as symbolized by Mr. Carson's four decades as a pitchman, endorser and spokesman - to determine the future of what is being called branded entertainment.
Read the whole story at The New York Times, January 25, 2005 »
