While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features
and software that can win over drivers. Smart technology is overhauling the American vision of what it means to drive a car, from new ownership models to a reimagined in-car experience.
While it is likely to be a few years before self-driving cars are a reality, more due to social acceptance and regulatory issues than anything else, automakers are clearly focused on building their
software expertise.
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