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Retailer Brings In-Store Marketing To Apple Watch

Retailer True Religion’s Apple Watch application enables store associates to easily sift through various sizes, styles and colors of jeans to find what a shopper might like and send the image to a monitor so the item can be easily inspected and then purchased via an on-screen bar code. True Religion worked with Aptos Inc. and Formula 3 Group to develop the new endless aisle solution, bringing the retailer’s full range of products into its 1,500 square foot stores. The Apple Watch app, called Band, integrates with the Aptos Enterprise Order Management and Mobile Store Point of Sale solutions, and will soon roll out to 30 stores.

Read the whole story at Mobile Commerce Daily »

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