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Twitter Offering 30-Second Skippable Ads

  • Digiday, Monday, January 25, 2016 8:18 AM

Twitter now has longer pre-roll video ads that can run for up to 30 seconds and longer, an increase from the six-second standard it first adopted. The longer ads also come with an immediate skip option, and are shown ahead of videos that media partners post as part of Twitter’s Amplify product, in which ad revenue is split between the content creators and Twitter.

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